ABOUT US

CLEAR, UNDERSTANDABLE PROJECT PLANNING & EXECUTION

A Say-Do Ratio is an accountability metric measuring the commitments a person or team completes divided by what was initially promised. In an ideal world, we expect 100% delivery of what was said.

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While this originated as a performance indicator in Agile/Scrum and software delivery-oriented environments, its deeper value is not operational — it is behavioral. It reflects reliability, trustworthiness, and execution discipline.

It’s true that in a fast-changing environment, strict 100% adherence to original commitments is rarely realistic. Priorities shift, new information emerges, dependencies change, and sometimes the smartest move is to abandon the original plan. Blindly executing outdated commitments can even be counterproductive.

However, the fact that perfect attainment is unrealistic does not make the principle unworthy — it makes it aspirational. For that reason, we call ourselves Say Do 100 Consulting and hold making clear and practical progress towards goals as our north star.

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